Sadia has 20 years' experience as a professional economist at some of the UK's top-ranked economic consultancies. She has worked extensively with clients in the public sector, financial services, retail, construction, utilities, spatial planning and residential real estate across the UK and Europe, advising them through periods of significant economic uncertainty such as the 2008 financial crisis, Brexit and the Covid pandemic.

Sadia specialises in analysis of the UK economy, its sectors and local area performance, with a particular interest in housing market trends. She is highly experienced in working with large, detailed datasets and in applying advanced econometric, statistical and data visualisation techniques to forecast economic trends and build an evidence base for decision-making.

She is also an independent Economic Associate with Pro Bono Economics, where she helps charities analyse their data to understand and demonstrate their impact, particularly those helping disadvantaged groups into work. Sadia holds a master's degree in Economics from the University of Oxford.